Welcome to the World of Formula One

Every aspect of this high octane technological masterpiece exudes glamour. The spectacle of the cars and fast lifestyles of the drivers are only matched by the investments from the sponsors and the commitment from the crowds.

Nothing is small in Formula one. Each event draws domestic viewing figures far exceeding any other sport. It is the dream of many a child to one day sit behind the wheel of Formula One car, just as it is the dream of many a business owner to see their company names emblazoned on the side of these incredible machines. Applied Auto Sport are now able to make those dreams come true, with our very own Formula One Car and simulator.

Our Formula One car and simulator is manufactured by Bob Salisbury Engineering at Silverstone Grand Prix Circuit. Bob and his highly skilled team are trusted by such Formula One teams as Red Bull, Mercedes GP and Williams to painstakingly recreate their race cars to show standard. Using these recreations the top Formula One teams can carry out the promotional work required by their sponsors whilst the original cars continue their roles out on the race track. Our car is a perfect recreation of a real Formula One car using many genuine manufacturer components. When you sit in our race car you are sitting in a direct descendant of the best racing cars in the world.

The Simulator

There is no higher accolade for a racing driver than to drive a Formula One car. Only the best will ever experience it. However, due to testing restrictions placed on current Formula One teams drivers can no longer hone their skills in the same machines they take onto the track. To overcome this the teams have invested millions of pounds in simulators so close to reality that the finest drivers in the world can still refine their skills. This is no games console, this is a full imersion simulation. A simulation that tests every sense, reflex and reaction to it’s limits. Integrated into our car is a simulator which traces it’s origins back to these machines, advanced enough to train the best drivers in the world. Whether it is for your pleasure or to test your skills, nothing can prepare you for the experience of stepping into a Formula One car for the first time. By combining the visual impact of a full scale recreated Formula One Car and the sensory impact of very best simulation technology we have created the definitive Formula One driving experience.